Mostrando entradas con la etiqueta caviar to the general. Mostrar todas las entradas
Mostrando entradas con la etiqueta caviar to the general. Mostrar todas las entradas

martes, 23 de abril de 2019

THE CURSE OF GIRL-POWER-THEMED YA HISTORICAL FANTASY

Right when I was getting riled up about more A Twisted Tale - Twisted Tales Series installments (basically, feminist YA AU novels about what if the villains had taken over the realms of classic animated-musical princesses and other heroines) being published in Spain... WHAM.
The release of the book series in our country was nipped in the bud right after Once Upon a Dream.
After the Waterfire Saga (constructed-world feminist fantasy, just like Twisted Tales) and Storm Sisters (feminist historical fiction)  --PS. Both the Waterfire Saga and Storm Sisters star a mainly female multinational cast, while Twisted Tales has a different setting when it comes to historical epoch and counterpart culture for each installment, just like the Period Piece Animated Musicals it uses as sources--, this is the third girl-power-themed historical or counterpart-culture YA fantasy book series that Planeta nips in the bud, after having translated or released one or two installments (fortunately, unlike the serialised and cliffhanger Waterfire Saga and Storm Sisters, each Twisted Tale happens to be standalone and can be read on its own! So no compulsive need for closure in the latest case!). All the YA girl-power-themed fantasy released by Planeta is in general contemporary fantasy (including paranormal romance), while Yours Truly prefers backward-looking, preindustrial early modern or at last industrial Victorian settings (Ghibli hills, fortress towns, brightly-coloured uniforms, gentlemanly cadets and officers, spirited bluestockings, you name it); and all their girl-power-themed serialised constructed-world and historical fantasy is mostly for the middle-grade demographic (That's not to say that there isn't a degree of What Do You Mean, It's for Kids? that are found in the books; it's not uncommon to see Middle Grade and Young Adult share the same space in a library or bookshop due to the blurry distinctions between the two genres. The Harry Potter books are a prime example as they are technically both Middle Grade and Young Adult, particularly as the series went on. So basically, if Young Adult is the teenager, Middle Grade is the "tween." The upside is that a chapter book for late-primary schoolgirls like that often comes with lovely illustrations --even though, if they do feature illustrations, they are small or appear sparingly-- of the characters; the downside is that no one takes a 20-something --or 30-something, or from that decade up--, whether biologically male --regarded as camp gay-- or female --like yours truly, regarded as a womanchild--, who reads girl-power-themed middle-grade fiction, even more so if it's a period piece or fantasy setting and with animesque illustrations, seriously).
Let's say that, having lived through these frig-ups and disappointments, I saw it coming and resigned. And rejoiced that the Twisted Tales saga is comprised of standalone stories, of course.

No Export for You

This is when a work was not released in a country even though there were good reasons to export it there. It has to meet at least one of the following conditions:
  • It is part of a franchise which has previously proven to be successful in other regions (e.g. Sailor Moon).
  • It was made with the specific intention of being sold overseas (e.g. Sin and Punishment).
  • Its genre and/or sensibilities make it the sort of thing that would be exported in the absence of foreign fans clamouring for it.
The Waterfire Saga, the Storm Sisters series, and the Twisted Tales Saga fit all three of these conditions.

But, just because a Vocal Minority believes something from abroad should be released for them, doesn't mean their country is a viable market. The distributors have to think of the money.

Book publishing, like with any other creative product, is primarily about business, not art. Most normal publishers only want to publish books they think will sell, and will publish manuscripts that have possibilities of reaping good sales. Sensible publishers will try to publish good manuscripts under the logic that quality is appreciated. Vanity publishers really don't care either way and will publish anything, as they make their money off the authors rather than the audience. 

So it can be the reason a work isn't released is problems with other parties who worked on it wanting too much money, or deciding it's too much trouble (or there's considered not enough money to be made in a release) to justify going to the effort and trouble to work out all of the necessary clearances.

So let's face the facts: the releases in Spain of serialised young adult girl-power-themed historical fantasy by Editorial Planeta are all DOOMED being subject to No Export for You, having been Screwed by the Distribution and-or Publishers, due to both the Girl-Show Ghetto and the minority-within-the-minority that is the Fantasy section of the Sci-Fi Ghetto. "Money, Dear Sandra. No Money for Us, No Export for You." In short, the medium, and to a lesser extent the genre, define the target audience. Entire classes of works are "pigeonholed" into "target" demographics, and woe unto any fan who happens to fall one day, cent, chromosome, or lateral inch outside of these appointed bounds. Some works surrender and even embrace these holes, falling into unoriginality and Flanderizationso long as the money keeps rolling in.

Remember ghettos are created by society, convention, advertisers, and critics and have no bearing on how artists actually work. Artists actually draw influences from a wide variety of references and don't see their work in the way categories are created. Thanks to changes in society, evolving trends and growing sophistication (and vice versa) of audiences, this is very much a Cyclical Trope and subject to Popularity Polynomial.

In fact, fantasy fiction often has it even worse (than sci-fi), as it is speculative in a completely implausible way (science fiction is just mostly implausible); considered material which is poorly written with lame plots and characterization, almost entirely lacking in literary merit.
The Spec-Fic Ghetto reflects a long-lasting stigma which has been applied towards the speculative fiction genre, which frequently leads creators and marketers to shun "Science Fiction" or "Fantasy" labels as much as possible, even on shows that have clear science fiction or fantastical elements. It also reflects the tendency for critics, academics, and other creators to near-automatically dismiss or disdain works which cannot escape these labels being applied, regardless of relative quality or merit. Conversely, if these critics, creators, and academics do feel that the work possesses merit by their standards, expect them to strenuously insist that the work is not science fiction or fantasy (How could it be? It's ''good''), regardless of how many tortuous hoops they might have to jump through in order to do so.
A lot of this has to do with snobbery. A (somewhat contradictory) perception about speculative fiction in general is that it is somehow both too complex for mainstream audiences with 'simple' tastes and yet simultaneously not literary and sophisticated enough for critics and academics.
This perception tends to be drawn from two extremes. In the first place, speculative fiction is often dismissed as lightweight, formulaic, and poorly-written rubbish churned out by talentless hacks who never met a cliché they didn't enthusiastically regurgitate. On the other end of the spectrum, genre fiction is often seen as aloof, dreary Doorstoppers, with impenetrable jargon, and use of a number of tropes that cater to those who are familiar only with the genre, rarely attracting casual readers. In either case, the result is considered the same;  material which is poorly written with lame plots and characterization, almost entirely lacking in literary merit. This, of course, unfairly prejudges a massive and wide-spanning genre by its worst extremes, and ultimately takes a fairly narrow and limited view. Sturgeon's Law applies to historical fantasy, for instance, no less than any other genre. 
While it's true that accepted classics of the spec-fic genres can take time getting used to read, owing to its arcane content, the same is true for classical literature, which is impenetrable without some basic knowledge of Greek and (often) Norse myth. Like any work that is ghettoized, its initial admirers form a subculture, who in many cases do in fact live up to the unfortunate stereotypes of genre fiction fans as a bunch of weird dorky obsessives with no social skills. These fans, and especially fans who become writers, don't do favors when a work manages to successful by appealing to a broader (ie mainstream) audience, who can often be painted as Category Traitor.


It is not interesting enough for the general reader, and not thorough enough for the scientific reader.
— Publisher rejecting H. G. Wells' The Time Machine
The whole association of fairy tale and fantasy with children is local and accidental. I hope everyone has read Tolkien's essay on Fairy Tales which is perhaps the most important contribution to this subject that anyone has yet made. If so, you will know already that, in most places and times, the fairy tale has not been specifically made for, nor exclusively enjoyed by children. It has gravitated to the nursery when it became unfashionable in literary circles, just as unfashionable furniture gravitated to the nursery in Victorian homes.
C. S. LewisOn Three Ways of Writing For Children

You can, if you wish, class all fantasy or all science-fiction together; but it is about as perceptive as classing the works of Melville, Ballantyne, Joseph Conrad, and W. W. Jacobs together as ‘the sea-story’ and then criticising that.
C. S. LewisAn Experiment in Criticism

Then there's the romance genre or the romance aspect of girl-power-themed genre fiction. In general, many critics view romance novels as nothing but the Extruded Book Product of the worst depths of YA fiction, pandering to a Lowest Common Denominator of straight single women, ie empty-nester divorcées (like my mum if it weren't for Yours Truly --still, she's a regular soap addict!) and teenage (as well as 20-something) girls (I fit the twentyish minority, or I would if I were less of an asexual fujoshi), of mainly straight single women who want to dream of an exciting new man. In this case, it typically overlaps heavily with the Girl-Show Ghetto, the implication being that no self-respecting red-blooded straight man, or cold-blooded professional woman, would ever read a novel like that.

"The belief that boys shouldn’t be interested in girl things is the main reason there’s hardly anything decent for girls in animation — or almost any media for that matter. It’s a backwards, sexist, outdated attitude."


— Lauren Faust, creator and former executive producer of My Little Pony: Friendship Is Magic, now famous for its straight male periphery demographic of so-called bronies


Add that girl-power, just like prog rock (another guilty pleasure catnip of mine), appears to be regarded by the mainstream as a fossil from another decade (girl power from the 90s, prog from the seventies), as alive to the mainstream as the dodo is; and of course the mainstream is the star of the law of supply and demand (for instance; why are there so many fat people and why is fat food so cheap nowadays? Because the mainstream crowd voted with their fat-craving mouths that things would be so!)... What is not sauce for the mainstream is geekery, but we geeks call their viewpoint caviar to the general (Shakespearean equivalent of pearls before swine; the idiom refers to the general public, not the general officer!)...

No Export for You

This is when a work was not released in a country even though there were good reasons to export it there. It has to meet at least one of the following conditions:
  • It is part of a franchise which has previously proven to be successful in other regions (e.g. Sailor Moon).
  • It was made with the specific intention of being sold overseas (e.g. Sin and Punishment).
  • Its genre and/or sensibilities make it the sort of thing that would be exported in the absence of foreign fans clamouring for it.
The Waterfire Saga, the Storm Sisters series, and the Twisted Tales Saga fit all three of these conditions.

But, just because a Vocal Minority believes something from abroad should be released for them, doesn't mean their country is a viable market. The distributors have to think of the money

Book publishing, like with any other creative product, is primarily about business, not art. Most normal publishers only want to publish books they think will sell, and will publish manuscripts that have possibilities of reaping good sales. Sensible publishers will try to publish good manuscripts under the logic that quality is appreciated. Vanity publishers really don't care either way and will publish anything, as they make their money off the authors rather than the audience. 

So it can be the reason a work isn't released is problems with other parties who worked on it wanting too much money, or deciding it's too much trouble (or there's considered not enough money to be made in a release) to justify going to the effort and trouble to work out all of the necessary clearances. #MoneyDearSandra. Like Tywin Lannister once said, a lion (a powerful publisher) does not care about the opinions of the sheep (the vocal minority).

May also invoke Screwed by the Network if it's only later seasons of a show that is not being exported and the show has been taken off the air in said markets where the show had been screwed, which may result in a case of Keep Circulating the Tapes, or in this case, Keep Circulating the Novels (when a series you like is denied to you, except through methods of questionable legality — shady file-sharing sites... it's either that, or the series is likely to be lost outside of fan recordings and company archives), if they are any of them obtainable on any Russian pirate online reading site (seriously, I think Russians are doing it both for themselves and for those EU readers who distrust online shopping and distribution of foreign books and would rather have the same read for free -- such as Yours Truly).

Nothing sucks more than a certain series you want to see translated not getting one. Sometimes even a Fan Translation can't help, since the company may throw a Fanwork Ban at you, stonewalling any translation attempt. That was what happened to the Spanish fanslations of the ASoUE novels 9-13 (from The Carnivorous Carnival to The End) when the last book in the series translated was installment 8, The Hostile Hospital, the series having been Screwed by Montena due to supply being cut off due to lack of demand. So yes, there are fanwork bans when it comes to fanslations --whether of graphic or written literature--.

After steam stops shooting out of your ears, the question you're asking is probably... why? Well, a typical answer is that the companies (correctly or incorrectly) don't think there's enough of a market for it to be worth releasing them, but it's not always their fault... directly

Just say that copies exist out there on the Internet, and leave it at that. 

Still, with today's primary distribution point being online for music (iTunes, Amazon), games (Steam), movies (Netflix), books (Amazon), and television (Hulu), you gotta wonder about the motivation behind regionally restricted release when manufacture and shipping costs simply don't apply.

After all, Amazon... well, let's say I have always been a bit of a shopping Luddite, even though I now have got a card of my own.

  1. Maybe because of sheer impatience; Instant Home Delivery of printed books is something that only exists in fiction as an Acceptable Break from Reality: 
  1. 1. Instant Home Delivery: When you buy something, it shows up instantly or at least much faster than in Real Life. Waiting for a month for backorders is already frustrating enough in real life, so why would that be included in a game intended to be enjoyed?
  2. Maybe because of the never-to-be-underestimated force of custom (usus tyrannus, the Romans already said). 
  3. Maybe because shipping costs will be added to the prize of the novel. 
  4. And maybe because of my own privacy concerns and fear of giving personal information on the Net in the paying form (what if someone finds out my name, ID number, physical address. et al, and uses these data for sinister purposes?). 
Very many shopping malls are in decline (so-called "dead malls") with competition from [···] online shopping  

In fact, the real reason for my shopping Luddism is all four of them above.
Seeing the film Storks and regarding how it depicts online shopping (In that film, basically the premise is that the baby-delivering storks are bereft of their usual duties to do Instant Home Delivery for online shopping sites... until two human orphans, a teen and a baby, step into the picture... I won't spoil the ending, but merely give you a clue that it's a pretty pungent and precise satire of online shopping!) confirmed my shopping Luddism even more.

Yet, considering the implications of both systems, capitalism is the Scylla to five-year-planning's Charybdis.
(For those who don't get the reference to classical myth; Scylla guards the right shore of the strait and ensures you will lose a certain number of men; Charybdis guards the left shore and is a maelström that sucks in all or nothing... and nothing is the outcome in the rarest cases).

Well, maybe this is a self-centered faux-left turn caused by a member of a vocal minority interested in fairytale/early modern fantasy. After all, finding the final Waterfire book outside the Protestant North is a Herculean task compared to, let's say, catching a wild Vaporeon in Pokémon Go! Or a Shiny Dunsparce, for that matter.


No Export For You / Literature

  • The Norwegian series Phenomena has only been released in Norway, Sweden, Denmark, Finland and Germany. It sells well in both Norway and Germany, but still no word of it ever to be given out in other countries.
  • Another Norwegian series Halvgudene has only been translated into Icelandic.

There is a Waterfire wiki, but no trope page (see here: http://tvtropes.org/pmwiki/pmwiki.php/Literature/TheWaterfireSaga). Ditto for the Twisted Tale book series!


Though these three girl-power-themed Sagas use so many tropes that there SHOULD be a trope page, right?
To quote a few: Fantasy Counterpart Cultures, Gotta Catch 'Em All, Aloof Ally, Love Makes You Evil, Magical Girl Warriors, Bastard Bastard, More Than Mind Control, Careful What You Wish For, Rage Against the Heavens... the list is endless.
Three words: SHINY BLOODY SMEGMA!!!

Maybe a dooming factor in the Spanish/Italian perception of the Waterfire Saga happens to be this sort of Public Medium Ignorance:

Girl Show Ghetto


Mainly, the Double Standard most people have regarding media: that women's entertainment should only be enjoyed by women with no crossover allowed — despite it being okay for women to watch shows primarily marketed towards men — keeping in mind most media is male-focused. Not to mention the stigma that media specifically tailored for women is 100% guaranteed to be of inferior quality, no exceptions.

Women-targeted entertainment has a reputation of being worse than other shows. Common criticisms are that women's media is overly touchy-feely, simplistic, poorly-written, and shallow. This is mostly due to the aesthetics of the media (and not to mention a lot of it is fashion-based). The men can be the badass heroes and problem solvers who go on questsbut women don't do much except entangling themselves in their relationships and wallowing in a soup of hormonal emotions (OR SO THE STEROTYPE SAYS).

Actually, the Waterfire books are a feminist fantasy saga that subvert these stereotypes. And this Girl Show Ghetto perspective led to Waterfire slumping in Romance languages half-way across the saga. While Germany and Denmark have completed the saga. 

Compare this to the similar case of A Series of Unfortunate Events. Not a girl-show, but actually unisex, with an interesting equal-opportunity cast (aside from a Lemony Narrator that hearkens back to the nineteenth century and inspired Yours Truly's narrative style). Suddenly interrupted in Spain, where the last book released was eighth installment The Hostile Hospital, but which was completed to the very last book, The End, the very last out of 13, in Germanic languages (German, Danish, and Swedish to name three).
Similarly, all three Monster Blood Tattoo books were released in the Anglosphere; second book Lamplighter (introducing both Winstermill [the Academy of Adventure setting, a monster-hunting cadet boarding school] and Threnody Vey [IMOHO, a really badass female character and a true predecessor to Merida Dunbroch of Brave fame]) was released in Sweden and Germany, unlike the to me less-interesting trilogy finale Factotum; while the Spanish edition (in detriment of hardass Winstermill and Threnody fans like Yours Truly) never made it past the first book.
The 2010s Little Prince Franime graphic novels and DVD'd episodes were all of them published in France; their Spanish translations halted release after The Planet of the Astronomer, volume 5 out of 24, leaving a lot of exciting adventures which had been screened in Spain never to get a printed (or, for that matter, a DVD) release in the same country and in many others.

Yes, there have been critics ranting and raving against the Waterfire Saga and Monster Blood Tattoo, against Storm Sisters and A Twisted Tale; just like my favourite Sailor Moon series Sailor Stars and my favourite Yu-Gi-Oh series Zexal appear to have far more haters than they have got fans like me. Add the fact that my mum is a hardcore Jar Jar fan, which makes me think that my preference for obscure and/or criticized fiction runs in the blood.


PS. In the Commonwealth, a middle-grade magical girl-power-themed franchise (chapter book series, YouTube webseries, and fashion dolls) with an animesque aesthetic and a cast themed around the Western Zodiac has been subject to the same tragic destiny:
  • Disney heavily underutilized the Star Darlings series, with near-invisible advertising, a lack of merchandise in general, focus on the Star Darlings band of 5 instead of all 12 girls, and a shallower, shorter webseries compared to the more serious books, but the dolls are where things really get bad. Of the 12 Star Darlings, only the core 5 had both a Starland outfit and Wishworld outfit (Cassie's Starland look was UK-only), none of the supporting cast got dolls, and Scarlett's doll barely resembles her official art and webseries look. The books were cancelled in January 2017 with three planned books being shelved, the webseries last aired in late 2016, and the toyline is similarly inactive, with Jakks Pacific ceasing producing the dollss.

jueves, 30 de marzo de 2017

2010s: CAVIAR TO THE GENERAL

This weekend, I will purchase the storybook which contained the heartwarming poem "A Ball of Wool," translated into Spanish (with the poem title "UN OVILLO DE LANA") on this blog, just because television and radio have lost their ancient charm and all that remains is the Net, CDs, nostalgia radio, and... good old-fashioned printed books. Definitely, I have been macerating this particularly caustic invective for years, ever since this blog started. But never had the guts to type it down until RIGHT NOW. There was always either a new form of catnip to comment on (a poem, a fairytale, mythology, history, speculative fiction) or nostalgia of the 1990s and early 2000s to evoke.
Today I have published two such posts on nostalgia: one on advert jingles and one on mistakes I made as a child (or even as a teen!). Then I went into my Thursday yoga, but stopped at a particularly tricky asana, one where I had to stand on my left foot, keeping the right leg crossed over the left like a figure 4, and then bend my back, put my left hand on the ground, and Gods know what to do with the right hand... I simply turned my back and went off to lunch at one sharp.
For I thought, wow, I'm burned out and who knows if I may do that aquagym at three! Such a light sleeper going to bed with a mouthguard for the first time in forever... and, obviously, I slept just like the princess on the pea! Lucky you, dear readers unable to see my Kubrick eye bags (or panda eyes, call them whatever you prefer)! Fell asleep around 2 AM and was not woken up until 8:30. Still woozy. So I thought maybe some rest in the form of blogging and gaming may do me far better than physical activity.
And this brought me to... why not that invective on how screwed-up the world of mainstream entertainment has become? On the fact that documentary TV networks have watered all the way down from edutainment to twattical, or "mainstream," reality sitcoms that have little to nothing to do with the networks' name and original purpose (most NOTORIOUSLY, how The History Channel became The Pawn Stars Channel). On how both anime and edutainment have been generally discarded when it comes to televised animation, to be replaced by shows so lame --and screwed-up remakes of classic 90s toons and animesque-- that online fansubs appear at least to me as far more enticing than the idiot slab of plasma. On the rise of electronic music with no to little tunes, throbbing rhythms, and lewd lyrics, and the ostensible Death of Pop, capitalized for a good reason. On how they even got a saga meant to be a deconstructive satire of trash, or "mainstream," reality TV wrong by turning it into a sappy love triangle feud that feminizes the action heroine to the point of a fashion doll and has fans arguing of whether she'll wind up with the boy next door or the tall-dark-and-handsome stranger --when actually... I was and am the fangirl who understood the series the right way and sat on the fence with a third option, the princely/gentlemanly young man relegated by the creators to the role of companion, as I kept on nonchalantly and uninterestingly watching Little Miss Bland, Mr. Betty, and Mr. Veronica go on and on with their daily lives; as I did with another saga specifically meant to be a sappy love triangle feud in my teens (Seriously: I am Team Jasper and Team Finnick since my adolescence, not giving a hoot about the heroines or their cathetes while chilling out with my blond, cultured gentleman on the fence of neutrality as spectators).

TO BEGIN WITH
We people or humans go by the scientific name of Homo sapiens, which is Latin for "wise Hominid" (if genus is surname and species is given name, Latin employs Eastern order, while English employs Western order). Interestingly, the species or given name of every animal, plant, fungus, and micro-organism is in lower-case, while the genus or surname is capitalised. The fact that we are Hominids with a capital H is thus prioritised over the fact that we are allegedly "wise." Nowadays, signs of sharp intelligence can be found in other provinces of the animal kingdom: consider cetaceans (whales and their toothed relatives), corvids (crows, ravens, magpies...), and most relevantly cephalopods. Cephalopods, ie octopi, calamari, and the rest of their squishy family. Invertebrates, since they lack a spinal cord, but showing even more signs of intelligence than hymenoptera -social insects-. Consider the common octopus in particular. Not a lovely sight out of water (and here I am referring to on the ice or under plastic in a supermarket fish stand; cooked tentacles spiced with paprika and served with potato slices, Galician style, are scrumptious!), but in its element (saltwater, what else?), it has demonstrated some really impressive capacities for colour change (far faster than the quickest colour-changing chameleon), mimicry (it can successfully impersonate venomous lionfish and kraits to drive predators away, as well as blend in with the ocean bottom, be it sandy, rocky, or coral reef), even problem-solving (to open boxes and solve 3D puzzles, and even easily open child-proof medicine bottles!)... and a Mrs. Incredible- or Luffy-style elastic frame that allows it to squeeze through holes even narrower than its tentacle tips (its lack of both an exo- and endoskeleton allows for such flexibility). The scientific name of this intriguing species is Octopus vulgaris, which translates to "common Octopus;" ie, the fact that they are Octopi with a capital O is prioritised over how common they are. And the fact that eight of its nine brains are spread across this cephalopod's "shoulders," one at the source of each tentacle (the ninth brain is located in what appears to be the "head," but actually also contains the gills and guts, equalling the trunk or torso of a vertebrate!), may be the keystone to its intelligence. (In comparison, that strange naked ape that has colonized most of the biospheres on the planet Tellus and goes by a name that translates to "wise Hominid," has got one single cerebrum, which has led the species to incredible, impressive achievements... at least until the present decade of decadence.) The talents of octopi are amazing, even more given their lifespan of three or four years (By contrast, we humans live up to nearly a century, yet the artificially gained last decades of most of our lives come at the great price of physical and mental frailty: requiring us to pay less heed to lifespan and more to our current healthspan, which in the West lasts in general until late midlife and/or seniority).
So, are we wise Hominids still? Are you smarter than an octopus? If you swim against the mainstream like yours truly, dear reader, the answer is yes. Unfortunately, we nonconformists (geeks, nerds, hipsters; a rose by any other name...) are a minority, and even more in these current times of mainstream media decay.
The title of this rant is, now that we get down to business, easily broken down into a Kubrick reference that even the Svenssons and Otto Normalverbraucher understand (though they do not grasp the significance of the classical music soundtrack of that film)... and a Shakespearean reference that leaves most of the mainstream bamboozled: shouldn't a general, given his high rank and status as a man of the world, have a taste for caviar? The snag is that the Bard referred here NOT to the general OFFICER, but to the general PUBLIC. Consider it a shibboleth for the cultured: a sign used to tell friend from foe, deviant friend from mainstream foe, by putting their knowledge to the test.
I could as well have said the more vernacular and worldwide spread "pearls before swine" (how little pigs care for gems/jewels/precious stones!), or the Japanese "neko ni kóban," "doubloons before cats" (whether pet or stray, housecats have little use for gold/money), or as good Ser Uttam taught me before moving from Kathmandu to Kutztown, "as an orange to a carrion crow" (corvids being as bright as we have highlighted above, they easily recognize fruit as not part of their diet). Continuing with these animal sayings, we may as well coin a new one for the new decade: "Pawn Stars/Gumball/Electronic Dance before Octopi." But I have settled down for the Shakespearean version of the saying because of how little it is known by the mainstream, which makes it suitable for use as a shibboleth.

CANAL EL PRECIO DE LA HISTORIA (THE PAWN STARS CHANNEL)
There was a time when documentary and animation (children's or not) specialty channels were something you had to pay to have to play and a relatively "poor" lower-middle-class 90s kid could only dream about. It was the golden age of channels rife with anime and edutainment animated series, with wildlife and historical documentaries. Basically, this reality beyond the reach of the average kid millennial was the mediatic equivalent of those days to the belief that the streets of London were cobbled with bars of gold.
THEN EVERYTHING CHANGED WHEN THE DIGITAL SWITCHOVER TOOK PLACE.
At least there were children's interest and documentary channels for free (which also ended the Golden Age of the anime and edutainment that dominated the weekend morning and Monday-through-Friday afternoon programming blocks; see ALL HAIL THE SPONGE below).
Some channels on my own personal list, like the anime-specialty teenage network Animax (at least in Spain, as Animax Iberia) disappeared never to return. Children's interest channels rarely to never broadcast, nowadays, anime (including animesque) or edutainment series. And documentary channels... that is why I begin with this subject.
Before the Switchover, the History Channel of Iberia (Spain and Portugal) broadcast documentaries on the Thirty Years' War, the Enlightenment, the Hellenistic period, literary classics... basically everything imaginable when it came to the excitement of the past, living up to and even surpassing its name of Canal Historia. Post-Switchover, as it even became available to the lower middle class, it became first (during the late 00s) the "Hitler Channel" ("Canal Hitler"), exclusively devoted to Nazis, aliens, and Nazis in space; and is currently the "Pawn Stars Channel" ("Canal El precio de la Historia"). Note that these are fan nicknames, or rather fan slurs, for the network still retains its original name. Discovery Channel, its animal documentary counterpart, became a free digital network in Iberia once called Discovery Max and now simply called DMAX; "Foolhar-DMAX" would be a more appropriate name, since it basically shows reality shows about tough guys trying to survive in hostile environments (deserts, Arctic and Antarctica, jungles, high mountains...), doing tough guy things (bungee-jumping, extreme surfing, industrial lumberjacks, builders...), or both (fishing in the Alaskan ice in midwinter is certainly doing a tough guy thing in a hostile environment). Neither of these genres are exactly my cup of tea. Similar non-free documentary channel Odisea has also drifted towards the realm of EXTREME sports with emphasis on the EXTREME.
Once in a blue moon, the History and DMAX channels go back to their roots and show some edutainment that is truly worth watching. But that lasts ephemerally only as long as the Christmas and Easter holidays last. Even in summer, you get Pawn Stars, lumberjacks, icefishing in Alaska... all the way. Ewww. Add those anticyclones christened Charon, Acheron, Phlegethon, and the rest of their clan to the mix, and those summer days in the Valencia Region turn each year clammier and more tiresome. I wonder why tourists from the Protestant North still come down every summer, anyway; it's far much cooler where they live!
For it seems that the executives of documentary channels currently spit in the dignified face of High Culture. They have switched from entertaining the intelligentsia to appealing the flock of sheep of Panurge (throw some overboard, and the rest of the flock will follow into the ocean!) known as the mainstream or hoi polloi. We want Gabriel-era Genesis, Kubrick, Wes Anderson, steampunk films and series, quality TV series (whether watchworthy anime, historical/fantasy series like Reign and GoT, or The Simpsons), some Liszt and Mozart in the corners, Verdian operas and Shakespearean tragedies. And lots of quality documentaries. Lucky I have Netflix at my loaded dad's to watch as much steampunk, Reign, Lemony Snicket's ASoUE, and Miss Fisher as I please... the problem is dad's going frogman in Australia and I'm staying at mum's this summer, constrained to rant and rave about mainstream television and radio music as easily as other people breathe.
Which leads us back to the ruinous state of documentary channels. And the cause of this nauseating decay can be summed up in two simple words:
FILTHY LUCRE.
Those bloody executives, in Iberia, the US, and elsewhere, have changed their target audience to mainstream in order to increase ratings and revenues.
These corrupt capitalists seem to have forgotten the age-old moral King Midas was taught and a Cree medicine woman told European settlers. You cannot eat money, and most importantly you cannot drink money. If you only had the money and no more cares, you would even thirst to death before you starved. And even kill for a glass of water, or more extremely for the blood of the victim.
Much of The History Channel's (now called "History") programming now consists of docu-soaps (Ice Road TruckersAx Men) and semi-documentaries with some (rather lowbrow) historical content (Pawn Stars and its spinoffs) focused on roughnecks or conspiracy theory "documentaries" about aliens, ghosts, and the end of the world, earning the network the derisive nickname "The Hysterical Channel". Regarding actual history programming, they air, at best, specials on a few major holidays, and only when their big ratings grabbers like Pawn Stars are on season hiatus. The only other time any actual historical programming shows up is to piggyback of any major upcoming films based on historical events. It makes many older fans long for the "Hitler Channel" days when all of their programming seemed to be about World War II and the Nazis
Many cable channels are created to fulfill a specific programming niche, and their name is Exactly What It Says on the TinSome channels, however, are not as wedded to their original concept as others. Meddling executives look at the demographics to whom their channel appeals and decide according to these. 
The fans of the original programming will mind, of course, but the channel tends to keep going regardless. This may show up with only a couple of odd programs in the schedule, but far too often, given enough time, a channel will have pretty much abandoned its original concept. Whether or not the former invariably leads to the latter is a subject for debate.
Since the network is strongly impacted by the ratings, and the highest ratings go to generally the same few demographics, this tends to lead to networks becoming more and more like each other, either in similar programming or outright airing the same shows.
Some changes can be chalked up to the changing landscape of TV. As the number of channels goes up, networks re-align themselves to try and hold some of their market. That, or the parent companies who might own seven or more cable channels each shuffle stuff for "synergy" or to reduce redundancy. Competition with new media is prevalent as well — classic reruns give way to YouTube, DVD box sets... (and the real killer, Netflix and similar streaming services), music-video channels give way to YouTube, iPods, and Spotify, and info-dumping all-text channels give way to the data display in a digital cable box, smartphone apps (once again, the real killer) or some new-fangled webernet site.
Other times, it's just shifting to whatever the network feels will attract the biggest audience — and the audience that lets them charge the most for ads (especially the lucrative young adult demographic, needless to say).
If the decay doesn't work out, however, then it can create a Broken Base among the channel's viewers, and can throw the network into a Dork Age. Even if the decay works, the expanded viewership would come for naught for the various programs now squeezed out of the network's scheduling - once again, pointing out that good and bad can come of it, depending on the viewer. (Good if the viewer is mainstream, in these cases).
All right, some of you may be asking if this excursion into Trope country served as an evasive in case someone said: you cannot drink high culture either. But it's quality entertainment. I mean, high culture, quality audiovisuals, quality music is good entertainment and mainstream media is trash except to the immense majority of sheep led to the abattoir that are the mainstream. You see why the humble printed book, the endearing fictional character on paper, the heartwarming verse or quote, have regained so much charm to me? Because there is at least quality and emotional investment there. I want creators who are Doing it for the Art, and also who fulfil the Enlightenment purpose to instruct and delight. The Beauty and the Beast I will see this weekend or next week will be such an art film, that will hopefully knock all the life-force out of me before I leave the cinema reeling.

ALL HAIL THE SPONGE
Previously on 2010s: Caviar to the General...
There was a time when documentary and animation (children's or not) specialty channels were something you had to pay to have to play and a relatively "poor" lower-middle-class 90s kid could only dream about. It was the golden age of channels rife with anime and edutainment animated series, with wildlife and historical documentaries. Basically, this reality beyond the reach of the average kid millennial was the mediatic equivalent of those days to the belief that the streets of London were cobbled with bars of gold.
THEN EVERYTHING CHANGED WHEN THE DIGITAL SWITCHOVER TOOK PLACE.
At least there were children's interest and documentary channels for free (which also ended the Golden Age of the anime and edutainment that dominated the weekend morning and Monday-through-Friday afternoon programming blocks).
Some channels on my own personal list, like the anime-specialty teenage network Animax (at least in Spain, as Animax Iberia) disappeared never to return. Children's interest channels rarely to never broadcast, nowadays, anime (including animesque) or edutainment series.
In the 1990s and early 00s, edutainment, animesque, and anime were pretty much everywhere on the menu. Now what have we got in the age of the Switchover?
A lazy yellow sponge living in a pineapple under the sea (even the word NONSENSE is highlighted in his opening theme). And that's only the tip of the iceberg. Phineas and Ferb, Breadwinners, Adventure Time (A boy and his pet dog -and gameboy- redux), The Regular Show (a raccoon and a blue jay work as park cleaners), Chowder (I can only say like Schnitzel: Rado rado rado...), Flapjack (a cabin boy who lives with his captain guardian inside a whale; too bad it's not animesque!), the notorious Gumball (an interspecies Griffin-esque family of blue cats and pink bunnies, even with a sapient pet goldfish that isn't even second to Klaus!), Clarence, Uncle Grandpa, We Bare Bears, the nauseating list goes on. Back in the 90s and early 00s, gross-out and absurd Western toons were few and far between: for instance, Cow and Chicken --starring interspecies siblings, a big-assed Satan by many other names whom they often strike deals with (the way it sounds), a loutish and mooning baboon, offensive butch lesbian slur stereotypes, and Cow's superheroine form using her udders (if she were more humanoid, that would be her breast milk) as a firearm--. At least there were magical girl warriors and edutainment series to spare. Now the landscape has changed. Even the 2010s Powerpuff Girls and the Go! reboot of Teen Titans (known for instance on this blog by the derisive slur of Toddler Titans) are dense and wacky takes that rely mostly on absurd and/or gross-out humour; ie caricatures or mockeries of their animesque dark and edgy originals.
The combination of absurd and/or gross-out comedy with the often ugly and lazy-looking thin-line aesthetic is mostly what makes me wince. But equally emetic is the fact that the reason for this shift can be summed up with the same two words I used to describe the decay of documentary channels:
FILTHY LUCRE.
To quote TvTropes once more on the 2010s thin-line style: The need for quicker, cheaper animation after the economic downturn may also drive the desire for more cheap, yet still pleasing animation styles.
The same may be said about episodes that centre on decaying food rife with maggots, injuries full of pus, teeth covered in tartar and cavities, fungal infections (on feet, scalp and facial hair, love handles...), scatology, disliked vegetables such as broccoli and onions, and other triggers (including even male and female private parts!) which, in a sensible person (a real Homo sapiens), are meant to produce disgust rather than joy or laughter. For a comprehensive list, just look at these Nausea Fuel pages (SpongeBob first, since it's made enough nausea fuel to merit its own page):
http://tvtropes.org/pmwiki/pmwiki.php/NauseaFuel/SpongeBobSquarePants
http://tvtropes.org/pmwiki/pmwiki.php/NauseaFuel/WesternAnimation
None of these 2010s characters I have barely got to know even think of saying, or even feel like saying, "pardon my French" earnestly after a toilet joke. Again, even Mozart did it better because he was more clever and knew how to convey these messages better. Heck, the century before Amadeus, even Shakespeare did his gross-out humour better for the same reason!! Yet I see these prominent traits of 2010s animation as pleasing only to the mainstream crowd and to this new generation that has come after us millennials.
At least there is hope in the form of a new wave of 3D Franime such as Miraculous Ladybug et Chat Noir (and its predecessor Le Petit Prince). Season two of Miraculous will begin to air in France this springtime, and I predict the other European dubs will be broadcast almost simultaneously. I want creators who are Doing it for the Art, and also who fulfil the Enlightenment purpose to instruct and delight. And this 2010s wave of Franime fits in as well as its countrymen from the Enlightenment fairytale musical of this springtime, carrying on with the animesque aesthetic. 
PS. SpongeBob has also had its bright moments. I'm referring in particular to the character songs in a musical episode: Squidward gets his song about visual art (though he is more of a classical musician) and Sandy gets hers about life science, which homage high culture in the process... Curmudgeon Squidward sings, for instance, these verses with some Easter eggs only history buffs will notice:







Ask your mama or your dada
to tell you about the uh, schism
between minimalism and cubism

while science nerd and team smurfette Sandy delivers this gem as she plays a Fantastic Voyage Plot-themed videogame:

Look out, germs! The end is near!
Your days are numbered, 'cause Sandy's here!
I'll get these germs, and make 'em pay,
with some good old fashioned kah-rah-tay! Hi-yah!
If I borrow some elements from the periodic table,
I can mix up a brew that is sure to disable
any virus, bug, or sniffle
that steps into my path,
and make them feel my microscopic wrath!
Hi-yah!
I cannot think of any more Easter eggs for the cultured minority, and thus, think of SpongeBob in general as alternating between absurd (the opening lyrics have the word "nonsense" in them), Kafkian, and nauseating.

POP IS DEAD (LONG LIVE... WHAT THE F!?)
About a year and up to half a year ago, I (convinced since I began this blog and university that Katy Perry's Hear me Roar and Coldplay's Viva la Vida still were the new black), began to hear Don't Believe Me Just Watch everywhere; in the DreamWorks Trolls film trailer, in aquagym classes, on the tram, even in my nightmares. Now it's Don't Believe Me Just Watch, Picky Picky Picky, La Gozadera, All About That Bass, My Anaconda Don't... I went to my first all-nite-out convinced that we would make some nifty 90s/early 00s coreos like Follow the Leader, El baile del Gorila, La Bomba, Aserejé... upbeat, with more or less of a tune, and cheerful lyrics that even mentioned how to do the steps of the coreo. Or 70s disco (or Spanish pop, or upbeat britpop) with more or less violin strings -In the Navy, Ra Ra Rasputin, Mi Gran Noche...- The result: I walked out of the club at dawn with a throbbing heart and a weary soul. The nonstop 10s music had me plunging, to drown my sorrows and pay no heed to what my ears were trying to tell my brain, into a spiral of cocktail binge drinking and EPUB smartphone Renloras fanfiction. Yes, it was a drunken, and later hungover, fujoshi who went wee-wee all the way home that day at sunrise, only to slump down on the sofa without having breakfast lest she could not hold it, while daydreaming of Renly and Loras lying together in the same bed, under the covers.
I've always called electronic music "dunka dunka" because that's how it sounds to me: a loudly throbbing beat, little to no tune, and most frequently salacious lyrics revolving around sex-appeal and/or intercourse. That's both disgusting and a far cry from both 1990s/early 2000 Canciones del Verano and 70s/80s disco, not to mention Spanish 80s pop or britpop. Electronic music wants to rape me, to deflower me, to make my head explode like Oberyn Martell's. In 1000 Ways to Die, I heard some electronic musicians are experimenting with beats that can be used as auditory drugs, the way it sounds! Turns out you don't have to inject, or breathe in, or drink a drug to get it inside your system anymore... even hearing the right frequency can have that effect!
So POP IS DEAD, LONG LIVE WHAT THE F!? Hip hop? Reggaeton? Beatboxing in general, which hasn't literally been in since the end of the Stone Age!?
Heck, even Wolfgang Amadeus Mozart wrote better keister-centric songs than All About That Bass and My Anaconda Don't!! He was even inspired by a friend's Bavarian accent to make some Latin chanting sound exactly like "kiss my ass" in Bavarian, the way it sounds! As I have implied before in ALL HAIL THE SPONGE, all it takes is WIT to make good toilet humour. And nearly everyone is misusing or lacking that.
PS. As long as there are CDs and nostalgic radio stations like Cadena Dial or Melodía FM, there is hope for us. The issue of all-pervasive dunka dunka is with physical activities and discos/clubs in nightlife.

IS ALL OF THIS A PLOT TO BREAK MILLENNIALS!?
Millennials. Raised on anime and edutainment shows, britpop and goth fiction, not to mention animated musicals. Trained to think, to feel, and to appreciate earnestly. If not dumbed down, a formidable threat to the powers that be.
So is this a plot made by the powers that be to dumb down and/or break down millennials like us, while also to "instruct" the generation that has succeeded us? Is it the result of the economic crisis we are living in? Or do both factors play a part in the game? Or neither? Is this a more convoluted and sinister conspiracy than meets the eye? So it appears, indeed... why not?